• Bringing Metrics to the World's polluted information ecosystem

  • Why?

  • The world we are in

    The internet is one of the greatest agents of free speech and democracy the world has ever seen. It has given individuals and communities access to unprecedented tools for self expression, new platforms to build communities, and new capabilities to speak truth to power.

    Yet at the same time those same decentralising qualities have made the internet and social media vulnerable to abuse by some of the darkest forces in our society - who are determined to exploit the openness and connectedness that the Internet and social media has given us to spread division, fear and mistrust.


    Disinformation on the rise

    One of the increasingly damaging aspects of this is Disinformation, deliberately false content, designed to deceive for financial or political gain.




    A world in which we can trust what we see in the media



    Restore trust in the media by providing realtime automated risk ratings of the world's media sites through a Global Disinformation Index





  • A Global Disinformation Index will bring metrics to the field

    Using the ratings system, familiar from financial markets, the index will deliver an instantly recognisable evaluation of the probability of disinformation on a specific media outlet

    Defined as “deliberately false information designed to deceive for financial or political gain” the index will be:

    The world’s first rating system for all media sites based on the probability of them hosting and distributing disinformation -- a risk score.

    • Covering all media types – online, radio, print, TV in [all] countries
    • The risk score is updated in real time 

    The Index will support:

    1. Advertisers to choke off ad funding to disinformation sites
    2. Quality Media by providing an independent assessment of veracity

    3. Public by empowering them with greater context

    4. Policy makers to develop evidence based policy

    5. Digital Media by providing neutral, independent assessment of Disinformation

  • Principles, Governance and Funding

    The Disinformation Index is a global cross sector coalition between governments, business and civil society. We operate on three principle of Neutrality, Independence and Transparency


    The index is non political. It's governing board will comprise independent trustees with no commercial link to the media.

    Our Advisory Panel comprises experts in Disinformation, Indices and Technology from around the globe. 


    Our funding will come from a range of sources including governmental, philanthropic and from companies. No one funder will comprise more than 33% of the total funding base. We are a not for profit UK company


    Our index methodology will be published, all media sources rated will have the scores behind their rating. Our funders list will be continually updated online

  • Advisory Panel

    Broad Coalition of Academia, Disinformation Experts, AI Specialists and Index Experts

    Anne Applebaum, Professor in Practice and Co-Director of Arena, LSE

    Peter Pomerantsev, Co-Director of Arena, LSE

    Lisa-Maria Neudert, Researcher at the Computational Propaganda Project

    Miguel Martinez, Co-Founder & Chief Data Scientist

  • Supported by Co-Directors

    Our project is led by executives with expertise in multi sector coalitions, media, Artificial Intelligence and index development


      Alexandra Mousavizadeh - Co-Founder


      Alexandra has 20 years’ experience in index construction, and data analysis.

      She recently oversaw the expansion of the Legatum Institute’s flagship publication, The Prosperity Index, and all its bespoke metrics based analysis and policy creation for governments and businesses. Prior roles include CEO of Arc Ratings, a global emerging markets based ratings agency; Sovereign Analyst for Moody’s and head of Country Risk Management, Morgan Stanley.


      Clare Melford - Co-Founder

      9 Degrees

      Clare Melford is an experienced CEO in the commercial and not for profit sectors. She is an expert in building and managing cross sector coalitions. Former CEO of the International Business Leaders Forum and MD of MTV Networks, Nordics. She has worked on start ups in E-commerce, Fin-tech & Ed-tech. She is a founder board member of Girls not Brides, the global coalition to end child marriage.

      Dr. Daniel Rogers - Co-Founder

      Terbium Labs & Veracity.ai

      Danny Rogers is a computational physicist with nearly two decades of experience supporting defense and intelligence community cyber operations, as well as startup experience in the defense, energy, and biotechnology sectors. Danny is the co-founder and CEO of dark web intelligence firm Terbium Labs and the creator of the Veracity.ai project. He is an author and expert in the field of quantum cryptography and has published numerous patents and papers on that and other subjects.

    1. What people are saying about the GDI

      “A neutral, independent, transparent and flexible index like the GDI will give governments, advertisers, readers and journalists some real metrics for the first time.


      If we are going to begin a broad conversation about regulation, we need to know a lot more about what we are regulating."


      Anne Applebaum, Professor in Practice and Co-Director of Arena, LSE


    2. Please get in touch

    3. Latest News and Publications